PART I – MT SHOW 

In April 2020, through the instagram page cujdalvin, we run a 1 hour ‘live’ interview format for 30 consecutive days, involving guests who play a different role during the Ivrea Carnival, a six day iconic and unique kermesse, that earlier in the year had been interrupted for one of the few times in the last century due to Corona Virus.

The format covered 2 of our main passions: wine and Carnival.

At the beginning of the live, the guest was introducing a wine that had a particular meaning for him/her. Then, the core of the interview was about how the guest perceives and lives yearly the historical Carnival of Ivrea. The conclusion was a ‘light’ drinking game named ‘smitragliata’, where the respondent was offered a series of 2 options questions and had to choose 1 of the 2 or drink a sip of the wine in case he/she was not willing to answer.

The live got immediately a good response from the local community and ended up with an average audience of 75-80 people every night and 300-400 views in the next 24 hours the live was available on the instagram page.

PART II – Summer Wine league

During the summer 2020, we made a social contest between all wines that had been presented earlier in the year, in the form of a playoff grid.

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The final games become quite competitive, collecting over 1000 votes each.